Apple
@apple · YouTube · United States
Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today Apple continues to be a global leader in innovation with products like iPhone, iPad, Mac, Apple Watch and Apple Vision Pro. Our six software platforms (iOS, iPadOS, macOS, watchOS, tvOS, and visionOS) provide seamless experiences across Apple devices. Breakthrough services include the App Store, Apple Music, Apple Pay, and iCloud. And Apple keeps pursuing innovation with products like HomePod, Apple Fitness+, and Apple Card. Apple’s more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Additional products include AirPods, AirTags, Apple Arcade, Apple Books, Apple News, Apple Podcasts, and Apple TV.
20.7M
Subscribers
1.1B
Total views
198
Videos
28.4K
Avg. views / video
0.00%
Engagement rate
Here's how Apple measures up on YouTube: 20.7M subscribers, 1.1B lifetime views, and 28.4K average views per upload with 0.00% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Actively publishing
Last upload Jul 22, 2026 · ≈0.8 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Lifestyle
Secondary: Technology
Apple vs similar channels
| Metric | Apple | Cohort median |
|---|---|---|
| Avg. views per video | 28.4K | 792.2K |
| Engagement rate | 0.00% | 0.10% |
| Videos published | 198 | 1,100 |
Median values from 217 YouTube channels with 10M+ subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$430–$990per dedicated video
Based on 28.4K average views per video, a dedicated sponsored video on Apple is worth an estimated $430–$990. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Apple have?
Apple has 20.7M subscribers on YouTube, with 1.1B total channel views across 198 videos.
What is Apple's YouTube handle?
Apple publishes on YouTube as @apple.
How many views does Apple get per video?
Apple averages 28.4K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Apple's engagement rate?
Apple's measured engagement rate is 0.00% (likes and comments relative to views on recent videos).
How much does a sponsored video from Apple cost?
Based on 28.4K average views per video, a dedicated sponsored video on Apple is worth an estimated $430–$990. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Apple still active on YouTube?
Apple's most recent video was published on July 22, 2026.
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