60 Minutes
@60minutes · YouTube
"60 Minutes," the most successful television broadcast in history. Offering hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, the broadcast began in 1968 and is still a hit, over 50 seasons later, regularly making Nielsen's Top 10. For licensing inquiries, please contact:
4.1M
Subscribers
1.3B
Total views
5,100
Videos
34.5K
Avg. views / video
0.04%
Engagement rate
Here's how 60 Minutes measures up on YouTube: 4.1M subscribers, 1.3B lifetime views, and 34.5K average views per upload with 0.04% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Dormant
Last upload Apr 27, 2026 · ≈20.8 uploads/month lifetime.
Content Focus
Primary: Politics
Secondary: Society
60 Minutes vs similar channels
| Metric | 60 Minutes | Cohort median |
|---|---|---|
| Avg. views per video | 34.5K | 128.3K |
| Engagement rate | 0.04% | 0.16% |
| Videos published | 5,100 | 754 |
Median values from 1,703 YouTube channels with 1M–10M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$520–$1,200per dedicated video
Based on 34.5K average views per video, a dedicated sponsored video on 60 Minutes is worth an estimated $520–$1,200. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does 60 Minutes have?
60 Minutes has 4.1M subscribers on YouTube, with 1.3B total channel views across 5,100 videos.
What is 60 Minutes's YouTube handle?
60 Minutes publishes on YouTube as @60minutes.
How many views does 60 Minutes get per video?
60 Minutes averages 34.5K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is 60 Minutes's engagement rate?
60 Minutes's measured engagement rate is 0.04% (likes and comments relative to views on recent videos).
How much does a sponsored video from 60 Minutes cost?
Based on 34.5K average views per video, a dedicated sponsored video on 60 Minutes is worth an estimated $520–$1,200. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is 60 Minutes still active on YouTube?
60 Minutes's most recent video was published on April 27, 2026.
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