60 Minutes offers hard-hitting investigative reports, interviews, feature segments and profiles of people in the news. Sunday nights on CBS ⏱️
Followers
2.5M
Following
167
Total Posts
Engagement Rate
0.07%
Avg Likes
1,425
Avg Comments
60 Minutes runs a verified business account account with 2.5M followers on Instagram. To date 60 Minutes has posted 5,580 times, currently around 84 posts a week. Typical posts draw 1,425 likes and 336 comments, putting engagement at 0.07%.
60minutes is a business account on Instagram with 2.5M followers and 5,580 published posts.
60minutes's average post pulls 1,425 likes and 336 comments, roughly one interaction per 1,395 followers.
Roughly one in 4 likes comes with a comment, an unusually discussion-heavy audience.
60minutes maintains a rhythm of about 84 posts per week, more than one per day.
With 2.5M followers but only 167 accounts followed back, 60minutes shows the ratio of a well-established account.
Estimated sponsored-post value
$8,600–$16,000
Based on 2.5M followers and a 0.07% engagement rate, a single sponsored post by 60minutes is worth an estimated $8,600–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | 60minutes | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.02% |
| Average likes | 1,425 | 25,711 |
| Average comments | 336 | 376 |
| Posts per week | 84 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
60 Minutes is a verified Instagram brand on Instagram, with 2.5M followers.
60 Minutes posts on Instagram as @60minutes.
60 Minutes has 2,456,299 followers on Instagram (2.5M) as of Apr 27, 2026.
60 Minutes's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by 60 Minutes average 1,425 likes and 336 comments.
60 Minutes posts about 84 times per week on average.
60 Minutes is registered as a business account on Instagram and is verified.
Yes. 60 Minutes carries the blue verified badge on Instagram.
A sponsored post from 60 Minutes is estimated at $8,600 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,580
336
Posts / Week
84
Growth Score
1.4 / 100
Follower Ratio
14708.4×
Engagement
1.11%
