Y/PROJECT is a verified Fashion brand, with 653.3K followers on Instagram. The account has published 3,731 posts, currently around 7 posts a week. Typical posts draw 8,006 likes and 287 comments, putting engagement at 1.27%.
Tracked in the InstME index, Yproject_official is a Fashion account with 653.3K followers and a back catalogue of 3,731 posts.
Yproject_official records a 1.27% engagement rate, above the median of 0.86% for the 2,126 Fashion accounts with 100K–1M followers tracked in the InstME index.
Followers leave about one comment for every 28 likes, a healthy amount of conversation.
Yproject_official's recent cadence works out to about 7 posts per week.
Yproject_official keeps its following list short (6) relative to 653.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,900–$5,400
Based on 653.3K followers and a 1.27% engagement rate, a single sponsored post by Yproject_official is worth an estimated $2,900–$5,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Yproject_official | Cohort median |
|---|---|---|
| Engagement rate | 1.27% | 0.86% |
| Average likes | 8,006 | 1,969 |
| Average comments | 287 | 58 |
| Posts per week | 6.62 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
Y/PROJECT is a verified fashion brand on Instagram, with 653.3K followers.
Y/PROJECT posts on Instagram as @yproject_official.
Y/PROJECT has 653,267 followers on Instagram (653.3K) as of Sep 19, 2026.
Y/PROJECT's engagement rate is 1.27%, calculated from average likes and comments per post relative to followers. That is above the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Y/PROJECT average 8,006 likes and 287 comments.
Y/PROJECT posts about 7 times per week on average.
Y/PROJECT is registered as a business account on Instagram and is verified.
Y/PROJECT is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 3,731 posts.
Total Posts
3,731
Avg Comments
287
Engagement
0.29%
Yes. Y/PROJECT carries the blue verified badge on Instagram.
A sponsored post from Y/PROJECT is estimated at $2,900 to $5,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
