🔸Accredited Mental Health Social Worker 🔸Psychotherapist 🔸Somatic, Vinyasa & Yin Yoga 🔸YouTube yoga channel (co-founded with @mischa_baka)
Outreach This Creator For FreeFollowers
10.6K
Following
2.4K
Total Posts
Engagement Rate
1.67%
Avg Likes
164
Avg Comments
Paula Lay is a Health brand, with 10.6K followers on Instagram. Its posts sit across health and fitness. The account has published 857 posts, currently less than one post a week. Engagement runs at 1.67%, or about 164 likes and 13 comments per post.
Tracked in the InstME index, Yoginimelbourne is a Health account with 10.6K followers and a back catalogue of 857 posts.
Against 1,016 Health accounts with 10K–100K followers in the InstME index, Yoginimelbourne's 1.67% engagement rate lands above the median of 0.58%.
The like-to-comment split is roughly 13 to one, indicating an unusually discussion-heavy audience.
Yoginimelbourne's recent cadence works out to less than one post per week.
InstME's checks rate Yoginimelbourne's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$62–$120
Based on 10.6K followers and a 1.67% engagement rate, a single sponsored post by Yoginimelbourne is worth an estimated $62–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Yoginimelbourne | Cohort median |
|---|---|---|
| Engagement rate | 1.67% | 0.58% |
| Average likes | 164 | 136 |
| Average comments | 13 | 10 |
| Posts per week | 0.87 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Paula Lay is a health brand on Instagram, with 10.6K followers.
Paula Lay posts on Instagram as @yoginimelbourne.
Paula Lay has 10,634 followers on Instagram (10.6K) as of Apr 27, 2026.
Paula Lay's engagement rate is 1.67%, calculated from average likes and comments per post relative to followers. That is above the median of 0.58% for Health accounts with 10K–100K followers in the InstME index.
Posts by Paula Lay average 164 likes and 13 comments.
Paula Lay posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Paula Lay's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Paula Lay is registered as a business account on Instagram.
Paula Lay is categorized as a health and fitness account in the InstME index, based on the profile's bio and Instagram category across 857 posts.
857
13
Posts / Week
0.87
Growth Score
33.4 / 100
ER Rank
Top 43%
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Secondary: Fitness
Engagement
1.4%
A sponsored post from Paula Lay is estimated at $62 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
