Life’s greatest moments and deepest connections are outside of your comfort zone. @seek.discomfort
Followers
1.3M
Following
6.3K
Total Posts
Engagement Rate
0.96%
Avg Likes
12,571
Avg Comments
On Instagram, Yes Theory is a verified Lifestyle creator with an audience of 1.3M. To date Yes Theory has posted 1,020 times, currently around 5 posts a week. Engagement runs at 0.96%, or about 12,571 likes and 145 comments per post.
With 1.3M followers across 1,020 posts, Yestheory is one of the Lifestyle accounts tracked in the InstME index.
Yestheory records a 0.96% engagement rate, below the median of 2.43% for the 177 Lifestyle accounts with over 1M followers tracked in the InstME index.
For roughly every 87 likes there is one comment, an audience that mostly engages through likes.
Yestheory's recent cadence works out to about 5 posts per week.
Yestheory keeps its following list short (6,271) relative to 1.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,600–$8,600
Based on 1.3M followers and a 0.96% engagement rate, a single sponsored post by Yestheory is worth an estimated $4,600–$8,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Yestheory | Cohort median |
|---|---|---|
| Engagement rate | 0.96% | 2.43% |
| Average likes | 12,571 | 54,853 |
| Average comments | 145 | 522 |
| Posts per week | 4.7 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Yes Theory is a verified lifestyle creator on Instagram, with 1.3M followers.
Yes Theory posts on Instagram as @yestheory.
Yes Theory has 1,320,106 followers on Instagram (1.3M) as of Jul 15, 2026.
Yes Theory's engagement rate is 0.96%, calculated from average likes and comments per post relative to followers. That is below the median of 2.43% for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Yes Theory average 12,571 likes and 145 comments.
Yes Theory posts about 5 times per week on average.
Yes Theory is registered as a creator account on Instagram and is verified.
Yes Theory is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,020 posts.
Yes. Yes Theory carries the blue verified badge on Instagram.
1,020
145
Posts / Week
4.7
Growth Score
19.2 / 100
Follower Ratio
210.5×
Engagement
0.7%
A sponsored post from Yes Theory is estimated at $4,600 to $8,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
