Eat, play, drink, stay, cruise. Proudly on Wurundjeri land. #YARRARIVER
Outreach This Creator For FreeYARRA RIVER MELBOURNE is a Travel brand based in Australia, with 24.2K followers on Instagram. To date YARRA RIVER MELBOURNE has posted 879 times, currently around 4 posts a week. Posts average 36 likes and 4 comments, an engagement rate of 0.17%.
Tracked in the InstME index, Yarrarivermelbourne is a Travel account with 24.2K followers and a back catalogue of 879 posts.
Against 2,887 Travel accounts with 10K–100K followers in the InstME index, Yarrarivermelbourne's 0.17% engagement rate lands in the bottom quarter (median: 1.02%).
Followers leave about one comment for every 8 likes, an unusually discussion-heavy audience.
Over recent weeks, Yarrarivermelbourne has published about 4 posts per week.
InstME's audience-quality checks score Yarrarivermelbourne at 70/100, with an estimated 25% low-quality or inactive followers, a solid result.
Yarrarivermelbourne keeps its following list short (156) relative to 24.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$85–$160
Based on 24.2K followers and a 0.17% engagement rate, a single sponsored post by Yarrarivermelbourne is worth an estimated $85–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Yarrarivermelbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.02% |
| Average likes | 36 | 250 |
| Average comments | 4 | 14 |
| Posts per week | 4 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Yarrarivermelbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.35% |
| Average likes | 36 | 425 |
| Average comments | 4 | 15 |
| Posts per week | 4 | 0.5 |
Median values from 66 Travel accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
YARRA RIVER MELBOURNE is a travel brand based in Australia on Instagram, with 24.2K followers.
YARRA RIVER MELBOURNE posts on Instagram as @yarrarivermelbourne.
YARRA RIVER MELBOURNE has 24,170 followers on Instagram (24.2K) as of Jul 15, 2026.
YARRA RIVER MELBOURNE's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by YARRA RIVER MELBOURNE average 36 likes and 4 comments.
YARRA RIVER MELBOURNE posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 25% of YARRA RIVER MELBOURNE's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Total Posts
879
Avg Comments
4
More women than men · mostly 25–44
Typical for Travel creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
1.51%
YARRA RIVER MELBOURNE is registered as a business account on Instagram.
YARRA RIVER MELBOURNE is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 879 posts.
YARRA RIVER MELBOURNE's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from YARRA RIVER MELBOURNE is estimated at $85 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
