Spreading JOY through Marshmallows 🌈 🍬 Founder: @lindzi.shanks 📦Shipping US-wide, Can, Aus, NZ, UK & more 🍭Always Gluten Free & Peanut Free
Outreach This Creator For FreeFollowers
131.7K
Following
367
Total Posts
Engagement Rate
0.1%
Avg Likes
134
Avg Comments
On Instagram, XO Marshmallow®️ is a Business brand with an audience of 131.7K. To date XO Marshmallow®️ has posted 3,578 times, currently around 4 posts a week. Typical posts draw 134 likes and 3 comments, putting engagement at 0.1%.
Xo.marshmallow operates a Business account on Instagram, pairing 131.7K followers with 3,578 posts.
Xo.marshmallow records a 0.1% engagement rate, in the bottom quarter (median: 1.25%) for the 1,742 Business accounts with 100K–1M followers tracked in the InstME index.
The like-to-comment split is roughly 43 to one, indicating a healthy amount of conversation.
Xo.marshmallow's recent cadence works out to about 4 posts per week.
Xo.marshmallow scores 70/100 on InstME's audience-quality checks, with about 25% of followers flagged low-quality or inactive, a solid result.
Xo.marshmallow keeps its following list short (367) relative to 131.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$460–$860
Based on 131.7K followers and a 0.1% engagement rate, a single sponsored post by Xo.marshmallow is worth an estimated $460–$860. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Xo.marshmallow | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 134 | 2,990 |
| Average comments | 3 | 92 |
| Posts per week | 3.83 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
XO Marshmallow®️ is a business brand on Instagram, with 131.7K followers.
XO Marshmallow®️ posts on Instagram as @xo.marshmallow.
XO Marshmallow®️ has 131,688 followers on Instagram (131.7K) as of Sep 1, 2026.
XO Marshmallow®️'s engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by XO Marshmallow®️ average 134 likes and 3 comments.
XO Marshmallow®️ posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 25% of XO Marshmallow®️'s followers are low-quality or inactive, giving an audience-quality score of 70/100.
XO Marshmallow®️ is registered as a business account on Instagram.
XO Marshmallow®️ is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 3,578 posts.
3,578
3
Posts / Week
3.83
Growth Score
2 / 100
Last Post
3 days ago
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.11%
A sponsored post from XO Marshmallow®️ is estimated at $460 to $860. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
