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Followers
95.1K
Following
104
Total Posts
Engagement Rate
0.3%
Avg Likes
283
Avg Comments
Xero is a verified business account, with 95.1K followers on Instagram. The account has published 832 posts, currently around 17 posts a week. Posts average 283 likes and 4 comments, an engagement rate of 0.3%.
On Instagram, Xero runs a business account that has published 832 posts and gathered 95.1K followers.
Typical engagement for Xero runs to 283 likes and 4 comments a post, one interaction per 331 followers.
The like-to-comment split is roughly 67 to one, indicating an audience that mostly engages through likes.
Over recent weeks, Xero has published about 17 posts per week, more than one per day.
Xero follows only 104 accounts while being followed by 95.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$330–$620
Based on 95.1K followers and a 0.3% engagement rate, a single sponsored post by Xero is worth an estimated $330–$620. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Xero | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.45% |
| Average likes | 283 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 16.95 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Xero is a verified Instagram brand on Instagram, with 95.1K followers.
Xero has 95,097 followers on Instagram (95.1K) as of Jul 14, 2026.
Xero's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers.
Posts by Xero average 283 likes and 4 comments.
Xero posts about 17 times per week on average.
Xero is registered as a business account on Instagram and is verified.
Yes. Xero carries the blue verified badge on Instagram.
A sponsored post from Xero is estimated at $330 to $620. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
832
4
Posts / Week
16.95
Growth Score
6 / 100
Follower Ratio
914.4×
Engagement
0.15%
