Founder & Creative Director @whoiswilliamwhite Creative Director
Will Cooper is a verified Business creator on Instagram, tracked in the InstME index with 20.1K followers. Will Cooper has shared 598 posts to date, currently less than one post a week. Posts average 299 likes and 11 comments, an engagement rate of 1.54%.
Counting 20.1K followers and 598 posts, Wtcooper sits in the InstME index as a Business account.
Benchmarked against 5,335 Business accounts with 10K–100K followers, Wtcooper posts a 1.54% engagement rate that is above the median of 1.46%.
Roughly one in 27 likes comes with a comment, a healthy amount of conversation.
Wtcooper maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$110–$200
Based on 20.1K followers and a 1.54% engagement rate, a single sponsored post by Wtcooper is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Wtcooper | Cohort median |
|---|---|---|
| Engagement rate | 1.54% | 1.46% |
| Average likes | 299 | 334 |
| Average comments | 11 | 22 |
| Posts per week | 0.28 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
Will Cooper is a verified business creator on Instagram, with 20.1K followers.
Will Cooper posts on Instagram as @wtcooper.
Will Cooper has 20,121 followers on Instagram (20.1K) as of Oct 1, 2026.
Will Cooper's engagement rate is 1.54%, calculated from average likes and comments per post relative to followers. That is above the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Will Cooper average 299 likes and 11 comments.
Will Cooper posts less than once a week on average.
Will Cooper is registered as a creator account on Instagram and is verified.
Will Cooper is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 598 posts.
Yes. Will Cooper carries the blue verified badge on Instagram.
Total Posts
598
Avg Comments
11
Engagement
1.27%
A sponsored post from Will Cooper is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
