The latest from the Books section of the Wall Street Journal.
Outreach This Creator For FreeWSJ Books is a verified Newspaper brand, with 66.6K followers on Instagram. To date WSJ Books has posted 514 times, currently less than one post a week. Posts average 79 likes and 3 comments, an engagement rate of 0.12%.
Wsjbooks shows up in the InstME index as a Newspaper account, 66.6K followers, 514 posts.
A post from Wsjbooks usually lands 79 likes and 3 comments, near one interaction for every 807 followers.
The like-to-comment split is roughly 25 to one, indicating a healthy amount of conversation.
Wsjbooks currently publishes less than one post per week.
Wsjbooks follows only 215 accounts while being followed by 66.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$230–$430
Based on 66.6K followers and a 0.12% engagement rate, a single sponsored post by Wsjbooks is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Newspaper
| Metric | Wsjbooks | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.45% |
| Average likes | 79 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 0.26 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
WSJ Books is a verified newspaper brand on Instagram, with 66.6K followers.
WSJ Books posts on Instagram as @wsjbooks.
WSJ Books has 66,597 followers on Instagram (66.6K) as of Jul 15, 2026.
WSJ Books's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by WSJ Books average 79 likes and 3 comments.
WSJ Books posts less than once a week on average.
WSJ Books is registered as a business account on Instagram and is verified.
WSJ Books is categorized as a newspaper account in the InstME index, based on the profile's bio and Instagram category across 514 posts.
Yes. WSJ Books carries the blue verified badge on Instagram.
A sponsored post from WSJ Books is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
514
Avg Comments
3
Engagement
0.04%
