Wray & Nephew White Overproof is a verified Food brand based in United States. The account has built 60.3K followers on Instagram. Wray & Nephew White Overproof has shared 9,402 posts to date, currently around 2 posts a week. Engagement runs at 0.64%, or about 375 likes and 8 comments per post.
Wrayrum is a Food account on Instagram with 60.3K followers and 9,402 published posts.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Wrayrum's 0.64% engagement rate is below the median of 0.75%.
Followers weigh in with a comment about every 46 likes, a healthy amount of conversation.
Lately Wrayrum has been publishing about 2 posts per week.
Estimated sponsored-post value
$210–$390
Based on 60.3K followers and a 0.64% engagement rate, a single sponsored post by Wrayrum is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Wrayrum | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 0.75% |
| Average likes | 375 | 177 |
| Average comments | 8 | 10 |
| Posts per week | 2.38 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wrayrum | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 0.68% |
| Average likes | 375 | 140 |
| Average comments | 8 | 8 |
| Posts per week | 2.38 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Wray & Nephew White Overproof is a verified food brand based in United States on Instagram, with 60.3K followers.
Wray & Nephew White Overproof posts on Instagram as @wrayrum.
Wray & Nephew White Overproof has 60,272 followers on Instagram (60.3K) as of Jul 9, 2026.
Wray & Nephew White Overproof's engagement rate is 0.64%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Wray & Nephew White Overproof average 375 likes and 8 comments.
Wray & Nephew White Overproof posts about 2 times per week on average.
Wray & Nephew White Overproof is registered as a business account on Instagram and is verified.
Total Posts
9,402
Avg Comments
8
Engagement
0.05%
Wray & Nephew White Overproof is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 9,402 posts.
Wray & Nephew White Overproof's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Wray & Nephew White Overproof carries the blue verified badge on Instagram.
A sponsored post from Wray & Nephew White Overproof is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
