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Wplay is a verified Lifestyle brand based in Colombia. The account has built 183.5K followers on Instagram. The account has published 9,138 posts, currently around 21 posts a week. Posts average 2,317 likes and 42 comments, an engagement rate of 1.28%.
As a Lifestyle account, Wplay.co reaches 183.5K followers on Instagram across 9,138 published posts.
Among 826 Lifestyle accounts with 100K–1M followers in the InstME index, Wplay.co's 1.28% engagement rate comes in below the median of 2.99%.
Comments arrive at about one per 56 likes, a sign of a healthy amount of conversation.
Posting frequency for Wplay.co sits at about 21 posts per week, more than one per day.
The account follows just 411 others against 183.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$820–$1,500
Based on 183.5K followers and a 1.28% engagement rate, a single sponsored post by Wplay.co is worth an estimated $820–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Colombia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Wplay.co | Cohort median |
|---|---|---|
| Engagement rate | 1.28% | 2.99% |
| Average likes | 2,317 | 7,188 |
| Average comments | 42 | 111 |
| Posts per week | 20.58 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wplay.co | Cohort median |
|---|---|---|
| Engagement rate | 1.28% | 1.17% |
| Average likes | 2,317 | 2,199 |
| Average comments | 42 | 47 |
| Posts per week | 20.58 | 1.27 |
Median values from 143 accounts in Colombia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
Wplay is a verified lifestyle brand based in Colombia on Instagram, with 183.5K followers.
Wplay posts on Instagram as @wplay.co.
Wplay has 183,523 followers on Instagram (183.5K) as of Oct 1, 2026.
Wplay's engagement rate is 1.28%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Wplay average 2,317 likes and 42 comments.
Wplay posts about 21 times per week on average.
Wplay is registered as a business account on Instagram and is verified.
Wplay is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 9,138 posts.
Wplay's profile places the account in Colombia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
9,138
Avg Comments
42
207.6K
Engagement
2.15%
Yes. Wplay carries the blue verified badge on Instagram.
A sponsored post from Wplay is estimated at $820 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
