Connecting the world to the stories that matter. Founded in 1955, we are a non-profit based in Amsterdam.
Followers
1.7M
Following
1.5K
Total Posts
Engagement Rate
0.18%
Avg Likes
3,070
Avg Comments
World Press Photo runs a verified Photography brand account based in Netherlands with 1.7M followers on Instagram. To date World Press Photo has posted 10,480 times, currently around 1 post a week. Posts average 3,070 likes and 23 comments, an engagement rate of 0.18%.
Worldpressphoto is a Photography account whose 10,480 posts have grown a following of 1.7M on Instagram.
Compared with 61 other Photography accounts with over 1M followers in the InstME index, Worldpressphoto's 0.18% engagement rate is below the median of 0.61%.
The comment-to-like ratio works out to one comment per 135 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
With 1.7M followers but only 1,487 accounts followed back, Worldpressphoto shows the ratio of a well-established account.
Estimated sponsored-post value
$5,900–$11,000
Based on 1.7M followers and a 0.18% engagement rate, a single sponsored post by Worldpressphoto is worth an estimated $5,900–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators in Netherlands, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
| Metric | Worldpressphoto | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.61% |
| Average likes | 3,070 | 10,728 |
| Average comments | 23 | 146 |
| Posts per week | 1.06 | 0.43 |
Median values from 61 Photography accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
World Press Photo is a verified photography brand based in Netherlands on Instagram, with 1.7M followers.
World Press Photo posts on Instagram as @worldpressphoto.
World Press Photo has 1,680,041 followers on Instagram (1.7M) as of Jul 12, 2026.
World Press Photo's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is below the median of 0.61% for Photography accounts with over 1M followers in the InstME index.
Posts by World Press Photo average 3,070 likes and 23 comments.
World Press Photo posts about 1 time per week on average.
World Press Photo is registered as a business account on Instagram and is verified.
World Press Photo is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 10,480 posts.
World Press Photo's profile places the account in Netherlands. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
10,480
23
Posts / Week
1.06
Growth Score
3.6 / 100
Follower Ratio
1129.8×
Engagement
0%
Yes. World Press Photo carries the blue verified badge on Instagram.
A sponsored post from World Press Photo is estimated at $5,900 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
