Publisher of the books you’ll wonder how you lived without and the calendars that help you make the days count. 📚 Also visit &
Workman Publishing is a verified Publisher brand, with 60.4K followers on Instagram. The account has published 3,000 posts, currently around 4 posts a week. Posts average 907 likes and 18 comments, an engagement rate of 1.53%.
Workmanpub's Instagram presence spans 3,000 posts and 60.4K followers, profiling it as a Publisher account.
Among accounts with 10K–100K followers, Workmanpub's 1.53% engagement rate sits about average.
For roughly every 50 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Workmanpub has published about 4 posts per week.
InstME estimates 0% of Workmanpub's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$320–$600
Based on 60.4K followers and a 1.53% engagement rate, a single sponsored post by Workmanpub is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Publisher
| Metric | Workmanpub | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 1.45% |
| Average likes | 907 | 339 |
| Average comments | 18 | 18 |
| Posts per week | 3.85 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Workman Publishing is a verified publisher brand on Instagram, with 60.4K followers.
Workman Publishing posts on Instagram as @workmanpub.
Workman Publishing has 60,443 followers on Instagram (60.4K) as of Apr 23, 2026.
Workman Publishing's engagement rate is 1.53%, calculated from average likes and comments per post relative to followers.
Posts by Workman Publishing average 907 likes and 18 comments.
Workman Publishing posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Workman Publishing's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Workman Publishing is registered as a business account on Instagram and is verified.
Workman Publishing is categorized as a publisher account in the InstME index, based on the profile's bio and Instagram category across 3,000 posts.
Total Posts
3,000
Avg Comments
18
Engagement
0.23%
Yes. Workman Publishing carries the blue verified badge on Instagram.
A sponsored post from Workman Publishing is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
