We are ’s community of parents, sharing the joys and challenges of raising children. Join the conversation!
Followers
339.5K
Following
762
Total Posts
Engagement Rate
3.91%
Avg Likes
13,189
Avg Comments
On Instagram, TODAY Parents is a verified Publisher brand with an audience of 339.5K. To date TODAY Parents has posted 10,662 times, currently around 8 posts a week. Posts average 13,189 likes and 87 comments, an engagement rate of 3.91%.
On Instagram, Todayparents runs a Publisher account that has published 10,662 posts and gathered 339.5K followers.
Among accounts with 100K–1M followers, Todayparents's 3.91% engagement rate sits in the top 24%.
The like-to-comment split is roughly 151 to one, indicating an audience that mostly engages through likes.
Over recent weeks, Todayparents has published about 8 posts per week, more than one per day.
InstME's audience-quality checks score Todayparents at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Todayparents follows only 762 accounts while being followed by 339.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,600–$8,600
Based on 339.5K followers and a 3.91% engagement rate, a single sponsored post by Todayparents is worth an estimated $4,600–$8,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Publisher
| Metric | Todayparents | Cohort median |
|---|---|---|
| Engagement rate | 3.91% | 1.25% |
| Average likes | 13,189 | 2,985 |
| Average comments | 87 | 73 |
| Posts per week | 8.38 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 27, 2026
TODAY Parents is a verified publisher brand on Instagram, with 339.5K followers.
TODAY Parents posts on Instagram as @todayparents.
TODAY Parents has 339,454 followers on Instagram (339.5K) as of Apr 27, 2026.
TODAY Parents's engagement rate is 3.91%, calculated from average likes and comments per post relative to followers.
Posts by TODAY Parents average 13,189 likes and 87 comments.
TODAY Parents posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of TODAY Parents's followers are low-quality or inactive, giving an audience-quality score of 100/100.
TODAY Parents is registered as a business account on Instagram and is verified.
TODAY Parents is categorized as a publisher account in the InstME index, based on the profile's bio and Instagram category across 10,662 posts.
10,662
87
Posts / Week
8.38
Growth Score
78.2 / 100
ER Rank
Top 24%
Engagement
2.57%
Yes. TODAY Parents carries the blue verified badge on Instagram.
A sponsored post from TODAY Parents is estimated at $4,600 to $8,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
