TODAY Parents

@todayparents

Explore Religion Creators

BrandPublisher

We are @TODAYShow’s community of parents, sharing the joys and challenges of raising children. Join the conversation!

likeshop.me/todayparents/

today.parentingsocial@nbcuni.com

Audience

Browse top profiles

Followers

339.5K

Following

762

Total Posts

10,662

Engagement & Performance

Engagement Rate

3.91%

Avg Likes

13,189

Avg Comments

Avg Views

Posts / Week

8.38

Growth Score

78.2 / 100

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Data last updated: Apr 27, 2026

How engagement rate is calculated

Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.

How to improve Instagram engagement

Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.