The official Instagram of Woolworths, the Fresh Food People π π
Followers
302.7K
Following
237
Total Posts
Engagement Rate
0.27%
Avg Likes
769
Avg Comments
Woolworths runs a verified Food brand account with 302.7K followers on Instagram. Content spans food and tech. To date Woolworths has posted 2,144 times, currently around 5 posts a week. Engagement runs at 0.27%, or about 769 likes and 35 comments per post.
Woolworths_au has built an audience of 302.7K followers on Instagram over 2,144 posts as a Food account.
Among 1,551 Food accounts with 100Kβ1M followers in the InstME index, Woolworths_au's 0.27% engagement rate comes in below the median of 0.74%.
Followers weigh in with a comment about every 22 likes, a healthy amount of conversation.
Recent posting activity averages about 5 posts per week.
The account follows just 237 others against 302.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,100β$2,000
Based on 302.7K followers and a 0.27% engagement rate, a single sponsored post by Woolworths_au is worth an estimated $1,100β$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men Β· mostly 25β44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Woolworths_au | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.74% |
| Average likes | 769 | 1,665 |
| Average comments | 35 | 54 |
| Posts per week | 4.94 | 0.91 |
Median values from 1,551 Food accounts with 100Kβ1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 27, 2026
Woolworths is a verified food brand on Instagram, with 302.7K followers.
Woolworths posts on Instagram as @woolworths_au.
Woolworths has 302,713 followers on Instagram (302.7K) as of Apr 27, 2026.
Woolworths's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100Kβ1M followers in the InstME index.
Posts by Woolworths average 769 likes and 35 comments.
Woolworths posts about 5 times per week on average.
Woolworths is registered as a business account on Instagram and is verified.
Woolworths is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 2,144 posts.
Yes. Woolworths carries the blue verified badge on Instagram.
2,144
35
Posts / Week
4.94
Growth Score
5.4 / 100
Follower Ratio
1277.3Γ
Engagement
0.26%
A sponsored post from Woolworths is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
