The official Instagram of Woolworths, the Fresh Food People 🍏 🙌
Woolworths runs a verified Food brand account with 302.7K followers on Instagram. Content spans food and tech. To date Woolworths has posted 2,144 times, currently around 5 posts a week. Engagement runs at 0.27%, or about 769 likes and 35 comments per post.
Woolworths_au has built an audience of 302.7K followers on Instagram over 2,144 posts as a Food account.
Among 1,551 Food accounts with 100K–1M followers in the InstME index, Woolworths_au's 0.27% engagement rate comes in below the median of 0.74%.
Followers weigh in with a comment about every 22 likes, a healthy amount of conversation.
Recent posting activity averages about 5 posts per week.
Woolworths_au's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 237 others against 302.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,100–$2,000
Based on 302.7K followers and a 0.27% engagement rate, a single sponsored post by Woolworths_au is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Woolworths_au | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.74% |
| Average likes | 769 | 1,665 |
| Average comments | 35 | 54 |
| Posts per week | 4.94 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Woolworths is a verified food brand on Instagram, with 302.7K followers.
Woolworths posts on Instagram as @woolworths_au.
Woolworths has 302,713 followers on Instagram (302.7K) as of Apr 27, 2026.
Woolworths's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Woolworths average 769 likes and 35 comments.
Woolworths posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Woolworths's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Woolworths is registered as a business account on Instagram and is verified.
Woolworths is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 2,144 posts.
Total Posts
2,144
Avg Comments
35
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
0.3%
Yes. Woolworths carries the blue verified badge on Instagram.
A sponsored post from Woolworths is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
