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Outreach This Creator For FreeReaching 12.5K followers on Instagram, WOMAD Aotearoa is a Music brand based in New Zealand. Its posts sit across music and art. The account has published 989 posts, currently less than one post a week. Posts average 132 likes and 5 comments, an engagement rate of 1.1%.
Womadnz operates a Music account on Instagram, pairing 12.5K followers with 989 posts.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Womadnz's 1.1% engagement rate lands below the median of 2.47%.
For roughly every 27 likes there is one comment, a healthy amount of conversation.
Womadnz keeps a posting cadence of less than one post per week.
Quality checks give Womadnz 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$48–$89
Based on 12.5K followers and a 1.1% engagement rate, a single sponsored post by Womadnz is worth an estimated $48–$89. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Womadnz | Cohort median |
|---|---|---|
| Engagement rate | 1.1% | 2.47% |
| Average likes | 132 | 535 |
| Average comments | 5 | 35 |
| Posts per week | 0.71 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Womadnz | Cohort median |
|---|---|---|
| Engagement rate | 1.1% | 1.59% |
| Average likes | 132 | 372 |
| Average comments | 5 | 16 |
| Posts per week | 0.71 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
WOMAD Aotearoa is a music brand based in New Zealand on Instagram, with 12.5K followers.
WOMAD Aotearoa posts on Instagram as @womadnz.
WOMAD Aotearoa has 12,472 followers on Instagram (12.5K) as of Aug 9, 2026.
WOMAD Aotearoa's engagement rate is 1.1%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by WOMAD Aotearoa average 132 likes and 5 comments.
WOMAD Aotearoa posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of WOMAD Aotearoa's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
989
Avg Comments
5
More men than women · mostly 16–30
Typical for Music creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
Engagement
1.38%
WOMAD Aotearoa is registered as a business account on Instagram.
WOMAD Aotearoa is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 989 posts.
WOMAD Aotearoa's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from WOMAD Aotearoa is estimated at $48 to $89. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
