A globally influential landmark of fashion and culture Fashion | Film | Art | Entertainment W CHINA VOLUME TWO 2026: THE ART ISSUE
Outreach This Creator For FreeFollowers
37.4K
Following
335
Total Posts
Engagement Rate
2.63%
Avg Likes
974
Avg Comments
W Magazine China runs a Fashion brand account with 37.4K followers on Instagram. Its posts sit across fashion and tech. The account has published 250 posts, currently around 1 post a week. Posts average 974 likes and 10 comments, an engagement rate of 2.63%.
Counting 37.4K followers and 250 posts, Wmagchina sits in the InstME index as a Fashion account.
Compared with 7,395 other Fashion accounts with 10K–100K followers in the InstME index, Wmagchina's 2.63% engagement rate is above the median of 1.09%.
Comments arrive at about one per 98 likes, a sign of an audience that mostly engages through likes.
Lately Wmagchina has been publishing about one post per week.
With 37.4K followers but only 335 accounts followed back, Wmagchina shows the ratio of a well-established account.
Estimated sponsored-post value
$340–$640
Based on 37.4K followers and a 2.63% engagement rate, a single sponsored post by Wmagchina is worth an estimated $340–$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
| Metric | Wmagchina | Cohort median |
|---|---|---|
| Engagement rate | 2.63% | 1.09% |
| Average likes | 974 | 243 |
| Average comments | 10 | 19 |
| Posts per week | 1.01 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
W Magazine China is a fashion brand on Instagram, with 37.4K followers.
W Magazine China posts on Instagram as @wmagchina.
W Magazine China has 37,411 followers on Instagram (37.4K) as of Jul 9, 2026.
W Magazine China's engagement rate is 2.63%, calculated from average likes and comments per post relative to followers. That is above the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by W Magazine China average 974 likes and 10 comments.
W Magazine China posts about 1 time per week on average.
W Magazine China is registered as a business account on Instagram.
W Magazine China is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 250 posts.
A sponsored post from W Magazine China is estimated at $340 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
250
10
Posts / Week
1.01
Growth Score
52.6 / 100
Follower Ratio
111.7×
Engagement
0.3%
