Professionally obsessed with your dog 𝐦𝐚𝐝𝐞 𝐰𝐢𝐭𝐡 𝐜𝐚𝐫𝐞 𝐛𝐲 𝐮𝐬 𝐢𝐧 𝐒𝐜𝐨𝐭𝐥𝐚𝐧𝐝 🥩🥕 because dogs deserve our best
Wilsons is a verified Pets brand based in United Kingdom, with 15.7K followers on Instagram. Wilsons has shared 2,233 posts to date, currently less than one post a week. Typical posts draw 68 likes and 22 comments, putting engagement at 0.57%.
Wilsonspetfood operates a Pets account on Instagram, pairing 15.7K followers with 2,233 posts.
Against 2,822 Pets accounts with 10K–100K followers in the InstME index, Wilsonspetfood's 0.57% engagement rate lands below the median of 0.99%.
Followers leave about one comment for every 3 likes, an unusually discussion-heavy audience.
In recent weeks Wilsonspetfood has kept to less than one post per week.
Estimated sponsored-post value
$55–$100
Based on 15.7K followers and a 0.57% engagement rate, a single sponsored post by Wilsonspetfood is worth an estimated $55–$100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Pets creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
| Metric | Wilsonspetfood | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 0.99% |
| Average likes | 68 | 239 |
| Average comments | 22 | 10 |
| Posts per week | 0.46 | 0.79 |
Median values from 2,822 Pets accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wilsonspetfood | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 0.5% |
| Average likes | 68 | 143 |
| Average comments | 22 | 6 |
| Posts per week | 0.46 | 0.82 |
Median values from 88 Pets accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
Wilsons is a verified pets brand based in United Kingdom on Instagram, with 15.7K followers.
Wilsons posts on Instagram as @wilsonspetfood.
Wilsons has 15,685 followers on Instagram (15.7K) as of Sep 30, 2026.
Wilsons's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers. That is below the median of 0.99% for Pets accounts with 10K–100K followers in the InstME index.
Posts by Wilsons average 68 likes and 22 comments.
Wilsons posts less than once a week on average.
Wilsons is registered as a business account on Instagram and is verified.
Wilsons is categorized as a pets account in the InstME index, based on the profile's bio and Instagram category across 2,233 posts.
Wilsons's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,233
Avg Comments
22
Engagement
12.26%
Yes. Wilsons carries the blue verified badge on Instagram.
A sponsored post from Wilsons is estimated at $55 to $100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
