Empowering every human to live like an athlete.
Outreach This Creator For FreeFollowers
430.7K
Following
52
Total Posts
Engagement Rate
4.38%
Avg Likes
18,662
Avg Comments
On Instagram, Wilson Sporting Goods is a verified Fitness brand with an audience of 430.7K. To date Wilson Sporting Goods has posted 441 times, currently around 5 posts a week. Typical posts draw 18,662 likes and 190 comments, putting engagement at 4.38%.
With 430.7K followers across 441 posts, Wilson is one of the Fitness accounts tracked in the InstME index.
Wilson records a 4.38% engagement rate, above the median of 1.82% for the 2,038 Fitness accounts with 100Kโ1M followers tracked in the InstME index.
For roughly every 98 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Wilson has kept to about 5 posts per week.
Wilson keeps its following list short (52) relative to 430.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$6,000โ$11,000
Based on 430.7K followers and a 4.38% engagement rate, a single sponsored post by Wilson is worth an estimated $6,000โ$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men ยท mostly 18โ34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Wilson | Cohort median |
|---|---|---|
| Engagement rate | 4.38% | 1.82% |
| Average likes | 18,662 | 4,679 |
| Average comments | 190 | 94 |
| Posts per week | 4.82 | 0.3 |
Median values from 2,038 Fitness accounts with 100Kโ1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Wilson Sporting Goods is a verified fitness brand on Instagram, with 430.7K followers.
Wilson Sporting Goods posts on Instagram as @wilson.
Wilson Sporting Goods has 430,711 followers on Instagram (430.7K) as of Jul 15, 2026.
Wilson Sporting Goods's engagement rate is 4.38%, calculated from average likes and comments per post relative to followers. That is above the median of 1.82% for Fitness accounts with 100Kโ1M followers in the InstME index.
Posts by Wilson Sporting Goods average 18,662 likes and 190 comments.
Wilson Sporting Goods posts about 5 times per week on average.
Wilson Sporting Goods is registered as a business account on Instagram and is verified.
Wilson Sporting Goods is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 441 posts.
441
190
Posts / Week
4.82
Growth Score
87.6 / 100
Follower Ratio
8282.9ร
Engagement
3.35%
Yes. Wilson Sporting Goods carries the blue verified badge on Instagram.
A sponsored post from Wilson Sporting Goods is estimated at $6,000 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
