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Outreach This Creator For FreeReaching 15.6K followers on Instagram, 1of1 is a Product/service brand. To date 1of1 has posted 969 times, currently less than one post a week. Typical posts draw 511 likes and 7 comments, putting engagement at 3.31%.
With 15.6K followers across 969 posts, Willscustomss is one of the Product/service accounts tracked in the InstME index.
Measured against other accounts with 10K–100K followers, Willscustomss's 3.31% engagement rate lands above the median.
The like-to-comment split is roughly 70 to one, indicating an audience that mostly engages through likes.
Willscustomss currently publishes less than one post per week.
InstME estimates 5% of Willscustomss's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$180–$340
Based on 15.6K followers and a 3.31% engagement rate, a single sponsored post by Willscustomss is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Willscustomss | Cohort median |
|---|---|---|
| Engagement rate | 3.31% | 1.45% |
| Average likes | 511 | 339 |
| Average comments | 7 | 18 |
| Posts per week | 0.06 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
1of1 is a product/service brand on Instagram, with 15.6K followers.
1of1 posts on Instagram as @willscustomss.
1of1 has 15,631 followers on Instagram (15.6K) as of Jul 16, 2026.
1of1's engagement rate is 3.31%, calculated from average likes and comments per post relative to followers.
Posts by 1of1 average 511 likes and 7 comments.
1of1 posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of 1of1's followers are low-quality or inactive, giving an audience-quality score of 94/100.
1of1 is registered as a business account on Instagram.
Total Posts
969
Avg Comments
7
Engagement
0.08%
1of1 is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 969 posts.
A sponsored post from 1of1 is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
