Only account
Outreach This Creator For FreeFollowers
1.2M
Following
14
Total Posts
Engagement Rate
1.31%
Avg Likes
16,067
Avg Comments
Will Poulter is a verified Art brand on Instagram, tracked in the InstME index with 1.2M followers. Its posts sit across art and music. To date Will Poulter has posted 128 times, currently less than one post a week. Typical posts draw 16,067 likes and 97 comments, putting engagement at 1.31%.
Counting 1.2M followers and 128 posts, Willpoulter sits in the InstME index as an Art account.
Benchmarked against 1,408 Art accounts with over 1M followers, Willpoulter posts a 1.31% engagement rate that is above the median of 1.24%.
One comment lands for every 165 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
With 1.2M followers but only 14 accounts followed back, Willpoulter shows the ratio of a well-established account.
Estimated sponsored-post value
$5,700–$11,000
Based on 1.2M followers and a 1.31% engagement rate, a single sponsored post by Willpoulter is worth an estimated $5,700–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Music
| Metric | Willpoulter | Cohort median |
|---|---|---|
| Engagement rate | 1.31% | 1.24% |
| Average likes | 16,067 | 32,853 |
| Average comments | 97 | 464 |
| Posts per week | 0.12 | 0.95 |
Median values from 1,408 Art accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Will Poulter is a verified art brand on Instagram, with 1.2M followers.
Will Poulter posts on Instagram as @willpoulter.
Will Poulter has 1,234,232 followers on Instagram (1.2M) as of Jul 14, 2026.
Will Poulter's engagement rate is 1.31%, calculated from average likes and comments per post relative to followers. That is above the median of 1.24% for Art accounts with over 1M followers in the InstME index.
Posts by Will Poulter average 16,067 likes and 97 comments.
Will Poulter posts less than once a week on average.
Will Poulter is registered as a business account on Instagram and is verified.
Will Poulter is categorized as an art and music account in the InstME index, based on the profile's bio and Instagram category across 128 posts.
Yes. Will Poulter carries the blue verified badge on Instagram.
128
97
Posts / Week
0.12
Growth Score
26.2 / 100
Follower Ratio
88159.4×
Engagement
0.57%
A sponsored post from Will Poulter is estimated at $5,700 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
