🌎 @Atmos co-founder & editor-in-chief ✍🏼 “The Overview” book & newsletter 🎙️ “The Nature Of” podcast host
Followers
49.3K
Following
2.8K
Total Posts
Engagement Rate
12.67%
Avg Likes
6,204
Avg Comments
Willow Defebaugh is a verified Business creator. The account has built 49.3K followers on Instagram. Willow Defebaugh has shared 713 posts to date, currently less than one post a week. Typical posts draw 6,204 likes and 42 comments, putting engagement at 12.67%.
Willowonearth is a Business account on Instagram with 49.3K followers and 713 published posts.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Willowonearth's 12.67% engagement rate is in the top quarter (median: 1.46%).
One comment lands for every 148 likes, which reads as an audience that mostly engages through likes.
Willowonearth's output runs to less than one post per week.
On audience quality, Willowonearth lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$690–$1,300
Based on 49.3K followers and a 12.67% engagement rate, a single sponsored post by Willowonearth is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Willowonearth | Cohort median |
|---|---|---|
| Engagement rate | 12.67% | 1.46% |
| Average likes | 6,204 | 334 |
| Average comments | 42 | 22 |
| Posts per week | 0.09 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Willow Defebaugh is a verified business creator on Instagram, with 49.3K followers.
Willow Defebaugh posts on Instagram as @willowonearth.
Willow Defebaugh has 49,289 followers on Instagram (49.3K) as of Jul 15, 2026.
Willow Defebaugh's engagement rate is 12.67%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Willow Defebaugh average 6,204 likes and 42 comments.
Willow Defebaugh posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Willow Defebaugh's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Willow Defebaugh is registered as a creator account on Instagram and is verified.
Willow Defebaugh is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 713 posts.
713
42
Posts / Week
0.09
Growth Score
100 / 100
ER Rank
Top 10%
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.74%
Yes. Willow Defebaugh carries the blue verified badge on Instagram.
A sponsored post from Willow Defebaugh is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
