Followers
26.7K
Following
485
Total Posts
Engagement Rate
1.53%
Avg Likes
396
Avg Comments
On Instagram, Will Murray is a Parenting creator with an audience of 26.7K. To date Will Murray has posted 138 times, currently less than one post a week. Engagement runs at 1.53%, or about 396 likes and 12 comments per post.
Willmurraychef shows up in the InstME index as a Parenting account, 26.7K followers, 138 posts.
Willmurraychef has an engagement rate of 1.53%, which is above the median of 1.08% for Parenting accounts with 10K–100K followers, based on 2,913 accounts in the InstME index.
The like-to-comment split is roughly 34 to one, indicating a healthy amount of conversation.
Willmurraychef currently publishes less than one post per week.
InstME estimates 5% of Willmurraychef's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$140–$270
Based on 26.7K followers and a 1.53% engagement rate, a single sponsored post by Willmurraychef is worth an estimated $140–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Willmurraychef | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 1.08% |
| Average likes | 396 | 275 |
| Average comments | 12 | 15 |
| Posts per week | 0.1 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Will Murray is a parenting creator on Instagram, with 26.7K followers.
Will Murray posts on Instagram as @willmurraychef.
Will Murray has 26,692 followers on Instagram (26.7K) as of Jul 16, 2026.
Will Murray's engagement rate is 1.53%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Will Murray average 396 likes and 12 comments.
Will Murray posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Will Murray's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Will Murray is registered as a creator account on Instagram.
Will Murray is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 138 posts.
138
12
Posts / Week
0.1
Growth Score
30.6 / 100
ER Rank
46th
Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
78.5K
Engagement
0%
A sponsored post from Will Murray is estimated at $140 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
