Proud father of Willow….. and In Real Time VOL 1 is Available everywhere. Link in BIO
Outreach This Creator For FreeFollowers
28.9K
Following
4.4K
Total Posts
Engagement Rate
1.02%
Avg Likes
274
Avg Comments
Reaching 28.9K followers on Instagram, Will McMillan is a verified Music creator. To date Will McMillan has posted 261 times, currently less than one post a week. Typical posts draw 274 likes and 21 comments, putting engagement at 1.02%.
With 28.9K followers across 261 posts, Willmcmillaniii is one of the Music accounts tracked in the InstME index.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Willmcmillaniii's 1.02% engagement rate lands below the median of 2.47%.
At one comment per 13 likes, the ratio points to an unusually discussion-heavy audience.
Video posts from Willmcmillaniii average 4.9K views.
In recent weeks Willmcmillaniii has kept to less than one post per week.
Estimated sponsored-post value
$100–$190
Based on 28.9K followers and a 1.02% engagement rate, a single sponsored post by Willmcmillaniii is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Willmcmillaniii | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 2.47% |
| Average likes | 274 | 535 |
| Average comments | 21 | 35 |
| Posts per week | 0.05 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Will McMillan is a verified music creator on Instagram, with 28.9K followers.
Will McMillan posts on Instagram as @willmcmillaniii.
Will McMillan has 28,930 followers on Instagram (28.9K) as of Aug 10, 2026.
Will McMillan's engagement rate is 1.02%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Will McMillan average 274 likes and 21 comments.
Will McMillan posts less than once a week on average.
Will McMillan is registered as a creator account on Instagram and is verified.
Will McMillan is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 261 posts.
Yes. Will McMillan carries the blue verified badge on Instagram.
261
21
Avg Views
4,899
Posts / Week
0.05
Growth Score
20.4 / 100
Engagement
0.98%
A sponsored post from Will McMillan is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
