Head Chef @rootsyork @greatbritishmenu North East and Yorkshire Winner 2023
Outreach This Creator For FreeWill Lockwood is a Food creator on Instagram, tracked in the InstME index with 9.4K followers. Will Lockwood has shared 102 posts to date, currently less than one post a week. Posts average 365 likes and 9 comments, an engagement rate of 3.97%.
The Food account Willlockwood92 has posted 102 times on Instagram and drawn 9.4K followers.
Among 4,339 Food accounts with 1K–10K followers in the InstME index, Willlockwood92's 3.97% engagement rate comes in above the median of 2.81%.
One comment lands for every 42 likes, which reads as a healthy amount of conversation.
Willlockwood92 maintains a rhythm of less than one post per week.
Willlockwood92's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$130–$240
Based on 9.4K followers and a 3.97% engagement rate, a single sponsored post by Willlockwood92 is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Willlockwood92 | Cohort median |
|---|---|---|
| Engagement rate | 3.97% | 2.81% |
| Average likes | 365 | 86 |
| Average comments | 9 | 6 |
| Posts per week | 0.11 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
Will Lockwood is a food creator on Instagram, with 9.4K followers.
Will Lockwood posts on Instagram as @willlockwood92.
Will Lockwood has 9,405 followers on Instagram (9.4K) as of Apr 23, 2026.
Will Lockwood's engagement rate is 3.97%, calculated from average likes and comments per post relative to followers. That is above the median of 2.81% for Food accounts with 1K–10K followers in the InstME index.
Posts by Will Lockwood average 365 likes and 9 comments.
Will Lockwood posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Will Lockwood's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Will Lockwood is registered as a creator account on Instagram.
Will Lockwood is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 102 posts.
Total Posts
102
Avg Comments
9
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
1.05%
A sponsored post from Will Lockwood is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
