Head Chef @rootsyork @greatbritishmenu North East and Yorkshire Winner 2023
Outreach This Creator For FreeFollowers
9.4K
Following
1.2K
Total Posts
Engagement Rate
3.97%
Avg Likes
365
Avg Comments
Will Lockwood is a Food creator on Instagram, tracked in the InstME index with 9.4K followers. Will Lockwood has shared 102 posts to date, currently less than one post a week. Posts average 365 likes and 9 comments, an engagement rate of 3.97%.
The Food account Willlockwood92 has posted 102 times on Instagram and drawn 9.4K followers.
Among 4,339 Food accounts with 1K–10K followers in the InstME index, Willlockwood92's 3.97% engagement rate comes in above the median of 2.81%.
One comment lands for every 42 likes, which reads as a healthy amount of conversation.
Willlockwood92 maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$130–$240
Based on 9.4K followers and a 3.97% engagement rate, a single sponsored post by Willlockwood92 is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Willlockwood92 | Cohort median |
|---|---|---|
| Engagement rate | 3.97% | 2.81% |
| Average likes | 365 | 86 |
| Average comments | 9 | 6 |
| Posts per week | 0.11 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Will Lockwood is a food creator on Instagram, with 9.4K followers.
Will Lockwood posts on Instagram as @willlockwood92.
Will Lockwood has 9,405 followers on Instagram (9.4K) as of Apr 23, 2026.
Will Lockwood's engagement rate is 3.97%, calculated from average likes and comments per post relative to followers. That is above the median of 2.81% for Food accounts with 1K–10K followers in the InstME index.
Posts by Will Lockwood average 365 likes and 9 comments.
Will Lockwood posts less than once a week on average.
Will Lockwood is registered as a creator account on Instagram.
Will Lockwood is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 102 posts.
A sponsored post from Will Lockwood is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
102
9
Posts / Week
0.11
Growth Score
79.4 / 100
Follower Ratio
7.6×
Engagement
1.41%
