Something good has gone down.
Outreach This Creator For FreeFollowers
5K
Following
91
Total Posts
Engagement Rate
0.12%
Avg Likes
6
Avg Views
212
Willis Lane is a Food brand based in United States. The account has built 5K followers on Instagram. To date Willis Lane has posted 472 times, currently around 3 posts a week. Engagement runs at 0.12%, or about 6 likes per post.
Willislane_nz is a Food account on Instagram with 5K followers and 472 published posts.
Benchmarked against 4,339 Food accounts with 1K–10K followers, Willislane_nz posts a 0.12% engagement rate that is in the bottom quarter (median: 2.81%).
Video content from Willislane_nz draws about 212 views.
Posting frequency for Willislane_nz sits at about 3 posts per week.
Willislane_nz comes in at 70/100 for audience quality, with 25% of followers estimated low-quality or inactive, a solid result.
Estimated sponsored-post value
$17–$32
Based on 5K followers and a 0.12% engagement rate, a single sponsored post by Willislane_nz is worth an estimated $17–$32. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Willislane_nz | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 2.81% |
| Average likes | 6 | 86 |
| Posts per week | 3.49 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Willislane_nz | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.62% |
| Average likes | 6 | 62 |
| Posts per week | 3.49 | 0.62 |
Median values from 813 Food accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Mar 26, 2026
Willis Lane is a food brand based in United States on Instagram, with 5K followers.
Willis Lane posts on Instagram as @willislane_nz.
Willis Lane has 4,988 followers on Instagram (5K) as of Mar 26, 2026.
Willis Lane's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.81%) for Food accounts with 1K–10K followers in the InstME index.
Posts by Willis Lane average 6 likes.
Willis Lane posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 25% of Willis Lane's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Willis Lane is registered as a business account on Instagram.
Willis Lane is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 472 posts.
472
Posts / Week
3.49
Growth Score
2.4 / 100
ER Rank
3th
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
14.8K
Engagement
0.9%
Willis Lane's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Willis Lane is estimated at $17 to $32. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
