Head of social @golfdigest | Almost scratch golfer You've probably seen me on @makeshiftgolf 📧
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24.8K
Following
1.9K
Total Posts
Engagement Rate
20.07%
Avg Likes
4,885
Avg Comments
Will Irwin is a Sports & recreation creator on Instagram, tracked in the InstME index with 24.8K followers. To date Will Irwin has posted 797 times, currently less than one post a week. Typical posts draw 4,885 likes and 93 comments, putting engagement at 20.07%.
Willirwingolf has built an audience of 24.8K followers on Instagram over 797 posts as a Sports & recreation account.
Willirwingolf averages 4,885 likes and 93 comments per post, roughly one interaction for every 5 of its followers.
Roughly one in 53 likes comes with a comment, a healthy amount of conversation.
Lately Willirwingolf has been publishing less than one post per week.
Estimated sponsored-post value
$350–$640
Based on 24.8K followers and a 20.07% engagement rate, a single sponsored post by Willirwingolf is worth an estimated $350–$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Sports & recreation
| Metric | Willirwingolf | Cohort median |
|---|---|---|
| Engagement rate | 20.07% | 1.45% |
| Average likes | 4,885 | 339 |
| Average comments | 93 | 18 |
| Posts per week | 0.99 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Will Irwin is a sports & recreation creator on Instagram, with 24.8K followers.
Will Irwin posts on Instagram as @willirwingolf.
Will Irwin has 24,797 followers on Instagram (24.8K) as of Jul 16, 2026.
Will Irwin's engagement rate is 20.07%, calculated from average likes and comments per post relative to followers.
Posts by Will Irwin average 4,885 likes and 93 comments.
Will Irwin posts less than once a week on average.
Will Irwin is registered as a creator account on Instagram.
Will Irwin is categorized as a sports & recreation account in the InstME index, based on the profile's bio and Instagram category across 797 posts.
A sponsored post from Will Irwin is estimated at $350 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
797
93
Posts / Week
0.99
Growth Score
100 / 100
Follower Ratio
13.2×
Engagement
1.47%