Host #SundayTODAY on @NBC, “Sunday Sitdown” podcast, Co-host ,
Followers
460.1K
Following
414
Total Posts
Engagement Rate
2.39%
Avg Likes
10,877
Avg Comments
Willie Geist is a verified Instagram creator, with 460.1K followers on Instagram. Willie Geist has shared 1,096 posts to date, currently around 4 posts a week. Typical posts draw 10,877 likes and 105 comments, putting engagement at 2.39%.
Williegeist shows up in the InstME index as a creator account, 460.1K followers, 1,096 posts.
A typical post by Williegeist collects about 10,877 likes and 105 comments, roughly one interaction for every 42 followers.
Followers leave about one comment for every 104 likes, an audience that mostly engages through likes.
Over recent weeks, Williegeist has published about 4 posts per week.
Williegeist follows only 414 accounts while being followed by 460.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,800–$7,100
Based on 460.1K followers and a 2.39% engagement rate, a single sponsored post by Williegeist is worth an estimated $3,800–$7,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Williegeist | Cohort median |
|---|---|---|
| Engagement rate | 2.39% | 1.25% |
| Average likes | 10,877 | 2,985 |
| Average comments | 105 | 73 |
| Posts per week | 4.19 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Willie Geist is a verified Instagram creator on Instagram, with 460.1K followers.
Willie Geist posts on Instagram as @williegeist.
Willie Geist has 460,084 followers on Instagram (460.1K) as of Jul 15, 2026.
Willie Geist's engagement rate is 2.39%, calculated from average likes and comments per post relative to followers.
Posts by Willie Geist average 10,877 likes and 105 comments.
Willie Geist posts about 4 times per week on average.
Willie Geist is registered as a creator account on Instagram and is verified.
Yes. Willie Geist carries the blue verified badge on Instagram.
A sponsored post from Willie Geist is estimated at $3,800 to $7,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,096
105
Posts / Week
4.19
Growth Score
47.8 / 100
Follower Ratio
1111.3×
Engagement
2.79%
