Will Hayward is a verified Fitness creator, with 43K followers on Instagram. The account posts mainly around fitness and automotive topics. The account has published 154 posts, currently less than one post a week. Engagement runs at 7.94%, or about 3,359 likes and 56 comments per post.
Tracked in the InstME index, Willhayward is a Fitness account with 43K followers and a back catalogue of 154 posts.
Against 6,024 Fitness accounts with 10K–100K followers in the InstME index, Willhayward's 7.94% engagement rate lands in the top quarter (median: 2.04%).
The audience comments once per 60 likes on average, an audience that mostly engages through likes.
Willhayward currently publishes less than one post per week.
InstME estimates 0% of Willhayward's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$600–$1,100
Based on 43K followers and a 7.94% engagement rate, a single sponsored post by Willhayward is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Willhayward | Cohort median |
|---|---|---|
| Engagement rate | 7.94% | 2.04% |
| Average likes | 3,359 | 523 |
| Average comments | 56 | 23 |
| Posts per week | 0.32 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Will Hayward is a verified fitness creator on Instagram, with 43K followers.
Will Hayward posts on Instagram as @willhayward.
Will Hayward has 43,014 followers on Instagram (43K) as of Jul 12, 2026.
Will Hayward's engagement rate is 7.94%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.04%) for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Will Hayward average 3,359 likes and 56 comments.
Will Hayward posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Will Hayward's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
154
Avg Comments
56
Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Automotive
Engagement
2.16%
Will Hayward is registered as a creator account on Instagram and is verified.
Will Hayward is categorized as a fitness and automotive account in the InstME index, based on the profile's bio and Instagram category across 154 posts.
Yes. Will Hayward carries the blue verified badge on Instagram.
A sponsored post from Will Hayward is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
