Followers
43K
Following
1.7K
Total Posts
Engagement Rate
7.94%
Avg Likes
3,359
Avg Comments
Will Hayward is a verified Fitness creator, with 43K followers on Instagram. The account posts mainly around fitness and automotive topics. The account has published 154 posts, currently less than one post a week. Engagement runs at 7.94%, or about 3,359 likes and 56 comments per post.
Tracked in the InstME index, Willhayward is a Fitness account with 43K followers and a back catalogue of 154 posts.
Against 6,024 Fitness accounts with 10K–100K followers in the InstME index, Willhayward's 7.94% engagement rate lands in the top quarter (median: 2.04%).
The audience comments once per 60 likes on average, an audience that mostly engages through likes.
Willhayward currently publishes less than one post per week.
Estimated sponsored-post value
$600–$1,100
Based on 43K followers and a 7.94% engagement rate, a single sponsored post by Willhayward is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Automotive
| Metric | Willhayward | Cohort median |
|---|---|---|
| Engagement rate | 7.94% | 2.04% |
| Average likes | 3,359 | 523 |
| Average comments | 56 | 23 |
| Posts per week | 0.32 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 12, 2026
Will Hayward is a verified fitness creator on Instagram, with 43K followers.
Will Hayward posts on Instagram as @willhayward.
Will Hayward has 43,014 followers on Instagram (43K) as of Jul 12, 2026.
Will Hayward's engagement rate is 7.94%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.04%) for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Will Hayward average 3,359 likes and 56 comments.
Will Hayward posts less than once a week on average.
Will Hayward is registered as a creator account on Instagram and is verified.
Will Hayward is categorized as a fitness and automotive account in the InstME index, based on the profile's bio and Instagram category across 154 posts.
Yes. Will Hayward carries the blue verified badge on Instagram.
154
56
Posts / Week
0.32
Growth Score
100 / 100
Follower Ratio
25.8×
127.4K
Engagement
0.48%
A sponsored post from Will Hayward is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
