Where there's a pitch, there's a legend.
Followers
351.7K
Following
714
Total Posts
Engagement Rate
1.27%
Avg Likes
4,432
Avg Comments
On Instagram, adidas Australia is a verified Shopping & retail brand with an audience of 351.7K. To date adidas Australia has posted 3,343 times, currently around 3 posts a week. Engagement runs at 1.27%, or about 4,432 likes and 23 comments per post.
Tracked in the InstME index, Adidasau is a Shopping & retail account with 351.7K followers and a back catalogue of 3,343 posts.
Typical engagement for Adidasau runs to 4,432 likes and 23 comments a post, one interaction per 79 followers.
The like-to-comment split is roughly 193 to one, indicating an audience that mostly engages through likes.
Adidasau keeps a posting cadence of about 3 posts per week.
Adidasau keeps its following list short (714) relative to 351.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,600–$2,900
Based on 351.7K followers and a 1.27% engagement rate, a single sponsored post by Adidasau is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Adidasau | Cohort median |
|---|---|---|
| Engagement rate | 1.27% | 1.25% |
| Average likes | 4,432 | 2,985 |
| Average comments | 23 | 73 |
| Posts per week | 3.39 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
adidas Australia is a verified shopping & retail brand on Instagram, with 351.7K followers.
adidas Australia posts on Instagram as @adidasau.
adidas Australia has 351,735 followers on Instagram (351.7K) as of Jul 9, 2026.
adidas Australia's engagement rate is 1.27%, calculated from average likes and comments per post relative to followers.
Posts by adidas Australia average 4,432 likes and 23 comments.
adidas Australia posts about 3 times per week on average.
adidas Australia is registered as a business account on Instagram and is verified.
adidas Australia is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 3,343 posts.
Yes. adidas Australia carries the blue verified badge on Instagram.
3,343
23
Posts / Week
3.39
Growth Score
25.4 / 100
Follower Ratio
492.6×
Engagement
0%
A sponsored post from adidas Australia is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
