Will Cotton is a verified Music creator on Instagram, tracked in the InstME index with 78.9K followers. Content spans music and art. Will Cotton has shared 771 posts to date, currently less than one post a week. Typical posts draw 1,233 likes and 29 comments, putting engagement at 1.6%.
The Music account Willcottonnyc has posted 771 times on Instagram and drawn 78.9K followers.
Willcottonnyc's 1.6% engagement rate is below the median of 2.47% among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 43 likes, pointing to a healthy amount of conversation.
Posting frequency for Willcottonnyc sits at less than one post per week.
On audience quality, Willcottonnyc lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$440–$820
Based on 78.9K followers and a 1.6% engagement rate, a single sponsored post by Willcottonnyc is worth an estimated $440–$820. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Willcottonnyc | Cohort median |
|---|---|---|
| Engagement rate | 1.6% | 2.47% |
| Average likes | 1,233 | 535 |
| Average comments | 29 | 35 |
| Posts per week | 0.23 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Will Cotton is a verified music creator on Instagram, with 78.9K followers.
Will Cotton posts on Instagram as @willcottonnyc.
Will Cotton has 78,903 followers on Instagram (78.9K) as of Sep 7, 2026.
Will Cotton's engagement rate is 1.6%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Will Cotton average 1,233 likes and 29 comments.
Will Cotton posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Will Cotton's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Will Cotton is registered as a creator account on Instagram and is verified.
Will Cotton is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 771 posts.
Avg Comments
29
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
Engagement
2.32%
Yes. Will Cotton carries the blue verified badge on Instagram.
A sponsored post from Will Cotton is estimated at $440 to $820. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
