Reaching 17.7K followers on Instagram, WILL BLUM is a verified Music creator. Its posts sit across music and art. To date WILL BLUM has posted 1,420 times, currently less than one post a week. Engagement runs at 13.49%, or about 2,346 likes and 44 comments per post.
Willblum operates a Music account on Instagram, pairing 17.7K followers with 1,420 posts.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Willblum's 13.49% engagement rate lands in the top quarter (median: 2.47%).
The like-to-comment split is roughly 53 to one, indicating a healthy amount of conversation.
At 104.3K average views (5.9× followers), Willblum's video posts consistently spread beyond the existing audience.
Over recent weeks, Willblum has published less than one post per week.
InstME's audience-quality checks score Willblum at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$250–$460
Based on 17.7K followers and a 13.49% engagement rate, a single sponsored post by Willblum is worth an estimated $250–$460. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Willblum | Cohort median |
|---|---|---|
| Engagement rate | 13.49% | 2.47% |
| Average likes | 2,346 | 535 |
| Average comments | 44 | 35 |
| Posts per week | 0.81 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
WILL BLUM is a verified music creator on Instagram, with 17.7K followers.
WILL BLUM posts on Instagram as @willblum.
WILL BLUM has 17,722 followers on Instagram (17.7K) as of Jul 13, 2026.
WILL BLUM's engagement rate is 13.49%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by WILL BLUM average 2,346 likes and 44 comments.
WILL BLUM posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of WILL BLUM's followers are low-quality or inactive, giving an audience-quality score of 100/100.
WILL BLUM is registered as a creator account on Instagram and is verified.
Total Posts
1,420
Avg Comments
44
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
Engagement
38.36%
WILL BLUM is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 1,420 posts.
Yes. WILL BLUM carries the blue verified badge on Instagram.
A sponsored post from WILL BLUM is estimated at $250 to $460. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
