Will and The People is a verified Music creator on Instagram, tracked in the InstME index with 16.5K followers. Will and The People has shared 330 posts to date, currently less than one post a week. Typical posts draw 889 likes and 48 comments, putting engagement at 5.69%.
As a Music account, Willandthepeople reaches 16.5K followers on Instagram across 330 published posts.
Willandthepeople's 5.69% engagement rate is above the median of 2.47% among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
Roughly one in 19 likes comes with a comment, an unusually discussion-heavy audience.
Willandthepeople maintains a rhythm of less than one post per week.
Audience-quality analysis puts Willandthepeople at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$230–$430
Based on 16.5K followers and a 5.69% engagement rate, a single sponsored post by Willandthepeople is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Willandthepeople | Cohort median |
|---|---|---|
| Engagement rate | 5.69% | 2.47% |
| Average likes | 889 | 535 |
| Average comments | 48 | 35 |
| Posts per week | 0.37 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
Will and The People is a verified music creator on Instagram, with 16.5K followers.
Will and The People posts on Instagram as @willandthepeople.
Will and The People has 16,469 followers on Instagram (16.5K) as of Aug 31, 2026.
Will and The People's engagement rate is 5.69%, calculated from average likes and comments per post relative to followers. That is above the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Will and The People average 889 likes and 48 comments.
Will and The People posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Will and The People's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Will and The People is registered as a creator account on Instagram and is verified.
Total Posts
330
Avg Comments
48
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
25.44%
Will and The People is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 330 posts.
Yes. Will and The People carries the blue verified badge on Instagram.
A sponsored post from Will and The People is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
