Tom Willander runs a verified Sports creator account with 11K followers on Instagram. Tom Willander has shared 6 posts to date, currently less than one post a week. Posts average 3,275 likes and 65 comments, an engagement rate of 30.24%.
The Sports account Willander_tom has posted 6 times on Instagram and drawn 11K followers.
Willander_tom's 30.24% engagement rate is in the top quarter (median: 2.56%) among Sports accounts with 10K–100K followers, measured across 736 accounts in the InstME index.
Comments arrive at about one per 51 likes, a sign of a healthy amount of conversation.
Lately Willander_tom has been publishing less than one post per week.
At 100/100 on audience quality, Willander_tom carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$150–$290
Based on 11K followers and a 30.24% engagement rate, a single sponsored post by Willander_tom is worth an estimated $150–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Willander_tom | Cohort median |
|---|---|---|
| Engagement rate | 30.24% | 2.56% |
| Average likes | 3,275 | 781 |
| Average comments | 65 | 19 |
| Posts per week | 0.03 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Tom Willander is a verified sports creator on Instagram, with 11K followers.
Tom Willander posts on Instagram as @willander_tom.
Tom Willander has 11,044 followers on Instagram (11K) as of Jul 9, 2026.
Tom Willander's engagement rate is 30.24%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.56%) for Sports accounts with 10K–100K followers in the InstME index.
Posts by Tom Willander average 3,275 likes and 65 comments.
Tom Willander posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Tom Willander's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
6
Avg Comments
65
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
2.89%
Tom Willander is registered as a creator account on Instagram and is verified.
Tom Willander is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 6 posts.
Yes. Tom Willander carries the blue verified badge on Instagram.
A sponsored post from Tom Willander is estimated at $150 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
