Est. 1967 | NYC • LA • MIAMI • LONDON Official Scouting: @willy.scouts Digital Division:
Reaching 889.8K followers on Instagram, WILHELMINA is a verified business account based in United Kingdom. WILHELMINA has shared 12,297 posts to date, currently around 2 posts a week. Typical posts draw 189 likes and 16 comments, putting engagement at 0.02%.
Wilhelminamodels's Instagram presence spans 12,297 posts and 889.8K followers, profiling it as a business account.
Wilhelminamodels's engagement rate of 0.02% places it in the bottom 3% within the 100K–1M followers cohort tracked by InstME.
Followers leave about one comment for every 12 likes, an unusually discussion-heavy audience.
Wilhelminamodels keeps a posting cadence of about 2 posts per week.
Quality checks give Wilhelminamodels 64/100; around 30% of the audience appears low-quality or inactive, a solid result.
Wilhelminamodels follows only 1,516 accounts while being followed by 889.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,100–$5,800
Based on 889.8K followers and a 0.02% engagement rate, a single sponsored post by Wilhelminamodels is worth an estimated $3,100–$5,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Wilhelminamodels | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.25% |
| Average likes | 189 | 2,985 |
| Average comments | 16 | 73 |
| Posts per week | 2.28 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wilhelminamodels | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.72% |
| Average likes | 189 | 1,651 |
| Average comments | 16 | 45 |
| Posts per week | 2.28 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
WILHELMINA is a verified Instagram brand based in United Kingdom on Instagram, with 889.8K followers.
WILHELMINA posts on Instagram as @wilhelminamodels.
WILHELMINA has 889,808 followers on Instagram (889.8K) as of Apr 24, 2026.
WILHELMINA's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by WILHELMINA average 189 likes and 16 comments.
WILHELMINA posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 30% of WILHELMINA's followers are low-quality or inactive, giving an audience-quality score of 64/100.
WILHELMINA is registered as a business account on Instagram and is verified.
WILHELMINA's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
12,297
Avg Comments
16
Engagement
0.16%
Yes. WILHELMINA carries the blue verified badge on Instagram.
A sponsored post from WILHELMINA is estimated at $3,100 to $5,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
