Followers
5.2K
Following
1.2K
Total Posts
Engagement Rate
0.85%
Avg Likes
38
Avg Comments
On Instagram, Wilhelmina/RWY-NYC is a Fashion creator with an audience of 5.2K. To date Wilhelmina/RWY-NYC has posted 397 times, currently around 4 posts a week. Engagement runs at 0.85%, or about 38 likes and 6 comments per post.
On Instagram, Wilhelmina.rwy runs a Fashion account that has published 397 posts and gathered 5.2K followers.
For Fashion accounts with 1K–10K followers, Wilhelmina.rwy's 0.85% engagement rate is in the bottom quarter (median: 4.29%), a read from 7,066 accounts in the InstME index.
For roughly every 6 likes there is one comment, an unusually discussion-heavy audience.
Wilhelmina.rwy keeps a posting cadence of about 4 posts per week.
Estimated sponsored-post value
$18–$34
Based on 5.2K followers and a 0.85% engagement rate, a single sponsored post by Wilhelmina.rwy is worth an estimated $18–$34. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Wilhelmina.rwy | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 4.29% |
| Average likes | 38 | 111 |
| Average comments | 6 | 14 |
| Posts per week | 3.53 | 0.26 |
Median values from 7,066 Fashion accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Wilhelmina/RWY-NYC is a fashion creator on Instagram, with 5.2K followers.
Wilhelmina/RWY-NYC posts on Instagram as @wilhelmina.rwy.
Wilhelmina/RWY-NYC has 5,230 followers on Instagram (5.2K) as of Jul 13, 2026.
Wilhelmina/RWY-NYC's engagement rate is 0.85%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.29%) for Fashion accounts with 1K–10K followers in the InstME index.
Posts by Wilhelmina/RWY-NYC average 38 likes and 6 comments.
Wilhelmina/RWY-NYC posts about 4 times per week on average.
Wilhelmina/RWY-NYC is registered as a creator account on Instagram.
Wilhelmina/RWY-NYC is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 397 posts.
397
6
Posts / Week
3.53
Growth Score
17 / 100
Follower Ratio
4.3×
Engagement
2.17%
A sponsored post from Wilhelmina/RWY-NYC is estimated at $18 to $34. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
