The only place to see life on the hot dog highways Brought to you by @oscarmayer
Followers
30.3K
Following
28
Total Posts
Engagement Rate
7.24%
Avg Likes
2,137
Avg Comments
Oscar Mayer Wienermobile is a verified Pets brand, with 30.3K followers on Instagram. Its posts sit across pets and automotive. To date Oscar Mayer Wienermobile has posted 48 times, currently around 2 posts a week. Posts average 2,137 likes and 56 comments, an engagement rate of 7.24%.
Wienermobile's Instagram presence spans 48 posts and 30.3K followers, profiling it as a Pets account.
For Pets accounts with 10K–100K followers, Wienermobile's 7.24% engagement rate is in the top quarter (median: 0.99%), a read from 2,822 accounts in the InstME index.
Followers leave about one comment for every 38 likes, a healthy amount of conversation.
Wienermobile's recent cadence works out to about one post per week.
InstME's checks rate Wienermobile's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Wienermobile follows only 28 accounts while being followed by 30.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$420–$790
Based on 30.3K followers and a 7.24% engagement rate, a single sponsored post by Wienermobile is worth an estimated $420–$790. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Wienermobile | Cohort median |
|---|---|---|
| Engagement rate | 7.24% | 0.99% |
| Average likes | 2,137 | 239 |
| Average comments | 56 | 10 |
| Posts per week | 1.71 | 0.79 |
Median values from 2,822 Pets accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Oscar Mayer Wienermobile is a verified pets brand on Instagram, with 30.3K followers.
Oscar Mayer Wienermobile posts on Instagram as @wienermobile.
Oscar Mayer Wienermobile has 30,307 followers on Instagram (30.3K) as of Jul 9, 2026.
Oscar Mayer Wienermobile's engagement rate is 7.24%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.99%) for Pets accounts with 10K–100K followers in the InstME index.
Posts by Oscar Mayer Wienermobile average 2,137 likes and 56 comments.
Oscar Mayer Wienermobile posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Oscar Mayer Wienermobile's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Oscar Mayer Wienermobile is registered as a business account on Instagram and is verified.
48
56
Posts / Week
1.71
Growth Score
100 / 100
ER Rank
Top 21%
Predominantly women · mostly 18–34
Typical for Pets creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
Secondary: Automotive
Engagement
13.52%
Oscar Mayer Wienermobile is categorized as a pets and automotive account in the InstME index, based on the profile's bio and Instagram category across 48 posts.
Yes. Oscar Mayer Wienermobile carries the blue verified badge on Instagram.
A sponsored post from Oscar Mayer Wienermobile is estimated at $420 to $790. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
