✈️The world’s essential travel retailer 📍Right place, right time with everything you need for the journey
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71.8K
Following
1.5K
Total Posts
Engagement Rate
0.76%
Avg Likes
360
Avg Comments
WHSmith is a Travel brand on Instagram, tracked in the InstME index with 71.8K followers. Its posts sit across travel and tech. The account has published 4,684 posts, currently less than one post a week. Posts average 360 likes and 184 comments, an engagement rate of 0.76%.
The Travel account Whsmithofficial has posted 4,684 times on Instagram and drawn 71.8K followers.
Whsmithofficial's 0.76% engagement rate is below the median of 1.02% among Travel accounts with 10K–100K followers, measured across 2,887 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Lately Whsmithofficial has been publishing less than one post per week.
Estimated sponsored-post value
$250–$470
Based on 71.8K followers and a 0.76% engagement rate, a single sponsored post by Whsmithofficial is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Whsmithofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.76% | 1.02% |
| Average likes | 360 | 250 |
| Average comments | 184 | 14 |
| Posts per week | 0.93 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
WHSmith is a travel brand on Instagram, with 71.8K followers.
WHSmith posts on Instagram as @whsmithofficial.
WHSmith has 71,818 followers on Instagram (71.8K) as of Jul 16, 2026.
WHSmith's engagement rate is 0.76%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by WHSmith average 360 likes and 184 comments.
WHSmith posts less than once a week on average.
WHSmith is registered as a business account on Instagram.
WHSmith is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 4,684 posts.
A sponsored post from WHSmith is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,684
184
Posts / Week
0.93
Growth Score
15.2 / 100
Follower Ratio
48.0×
Engagement
0.52%
