This is who wears OVO.
Outreach This Creator For FreeWho Wears OVO is a Lifestyle brand, with 40.2K followers on Instagram. To date Who Wears OVO has posted 3,983 times, currently around 3 posts a week. Posts average 201 likes and 3 comments, an engagement rate of 0.51%.
With 40.2K followers across 3,983 posts, Whowearsovo is one of the Lifestyle accounts tracked in the InstME index.
Whowearsovo records a 0.51% engagement rate, in the bottom quarter (median: 3.25%) for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 69 to one, indicating an audience that mostly engages through likes.
Over recent weeks, Whowearsovo has published about 3 posts per week.
Whowearsovo keeps its following list short (66) relative to 40.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$140–$260
Based on 40.2K followers and a 0.51% engagement rate, a single sponsored post by Whowearsovo is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Whowearsovo | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 3.25% |
| Average likes | 201 | 875 |
| Average comments | 3 | 33 |
| Posts per week | 3.48 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Who Wears OVO is a lifestyle brand on Instagram, with 40.2K followers.
Who Wears OVO posts on Instagram as @whowearsovo.
Who Wears OVO has 40,164 followers on Instagram (40.2K) as of Sep 20, 2026.
Who Wears OVO's engagement rate is 0.51%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Who Wears OVO average 201 likes and 3 comments.
Who Wears OVO posts about 3 times per week on average.
Who Wears OVO is registered as a business account on Instagram.
Who Wears OVO is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,983 posts.
A sponsored post from Who Wears OVO is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
3,983
Avg Comments
3
Engagement
0.3%
