Reaching 123.8K followers on Instagram, Matt Johnson is a verified Photography brand. Matt Johnson has shared 1,670 posts to date, currently around 2 posts a week. Engagement runs at 0.97%, or about 1,171 likes and 33 comments per post.
With 123.8K followers across 1,670 posts, Whoismatt is one of the Photography accounts tracked in the InstME index.
Against 587 Photography accounts with 100K–1M followers in the InstME index, Whoismatt's 0.97% engagement rate lands below the median of 1.23%.
The like-to-comment split is roughly 36 to one, indicating a healthy amount of conversation.
Video posts average 38.7K views, reaching roughly 31% of Whoismatt's follower base per post.
Over recent weeks, Whoismatt has published about one post per week.
Whoismatt keeps its following list short (938) relative to 123.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$430–$800
Based on 123.8K followers and a 0.97% engagement rate, a single sponsored post by Whoismatt is worth an estimated $430–$800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
| Metric | Whoismatt | Cohort median |
|---|---|---|
| Engagement rate | 0.97% | 1.23% |
| Average likes | 1,171 | 2,296 |
| Average comments | 33 | 54 |
| Posts per week | 1.95 | 0.33 |
Median values from 587 Photography accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 27, 2026
Matt Johnson is a verified photography brand on Instagram, with 123.8K followers.
Matt Johnson posts on Instagram as @whoismatt.
Matt Johnson has 123,816 followers on Instagram (123.8K) as of Sep 27, 2026.
Matt Johnson's engagement rate is 0.97%, calculated from average likes and comments per post relative to followers. That is below the median of 1.23% for Photography accounts with 100K–1M followers in the InstME index.
Posts by Matt Johnson average 1,171 likes and 33 comments.
Matt Johnson posts about 2 times per week on average.
Matt Johnson is registered as a business account on Instagram and is verified.
Matt Johnson is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 1,670 posts.
Total Posts
1,670
Avg Comments
33
Engagement
0.39%
Yes. Matt Johnson carries the blue verified badge on Instagram.
A sponsored post from Matt Johnson is estimated at $430 to $800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
