Followers
12.3M
Following
11
Total Posts
Engagement Rate
0.71%
Avg Likes
72,708
Avg Comments
The White House is a verified business account based in United States. The account has built 12.3M followers on Instagram. To date The White House has posted 3,645 times, currently less than one post a week. Posts average 72,708 likes and 14,842 comments, an engagement rate of 0.71%.
Whitehouse has built an audience of 12.3M followers on Instagram over 3,645 posts as a business account.
On average, Whitehouse's posts earn 72,708 likes and 14,842 comments, about one interaction per 141 followers.
The comment-to-like ratio works out to one comment per 5 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Whitehouse's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 11 others against 12.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$43,000–$80,000
Based on 12.3M followers and a 0.71% engagement rate, a single sponsored post by Whitehouse is worth an estimated $43,000–$80,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
| Metric | Whitehouse | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 1.02% |
| Average likes | 72,708 | 25,711 |
| Average comments | 14,842 | 376 |
| Posts per week | 0.48 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Whitehouse | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 0.81% |
| Average likes | 72,708 | 19,158 |
| Average comments | 14,842 | 344 |
| Posts per week | 0.48 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
The White House is a verified Instagram brand based in United States on Instagram, with 12.3M followers.
The White House posts on Instagram as @whitehouse.
The White House has 12,322,164 followers on Instagram (12.3M) as of Jul 9, 2026.
The White House's engagement rate is 0.71%, calculated from average likes and comments per post relative to followers.
Posts by The White House average 72,708 likes and 14,842 comments.
The White House posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The White House's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The White House is registered as a business account on Instagram and is verified.
The White House's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,645
14,842
Posts / Week
0.48
Growth Score
14.2 / 100
Last Post
12 days ago
31M
Engagement
0.29%
Yes. The White House carries the blue verified badge on Instagram.
A sponsored post from The White House is estimated at $43,000 to $80,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
