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Followers
947.3K
Following
174
Total Posts
Engagement Rate
0.89%
Avg Likes
8,112
Avg Comments
Whatnot is a verified Product/service brand. The account has built 947.3K followers on Instagram. Whatnot has shared 713 posts to date, currently less than one post a week. Engagement runs at 0.89%, or about 8,112 likes and 294 comments per post.
Whatnot has built an audience of 947.3K followers on Instagram over 713 posts as a Product/service account.
Across recent posts, Whatnot picks up 8,112 likes and 294 comments on average, one interaction per 113 followers.
Followers weigh in with a comment about every 28 likes, a healthy amount of conversation.
Lately Whatnot has been publishing less than one post per week.
The account follows just 174 others against 947.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,300–$6,200
Based on 947.3K followers and a 0.89% engagement rate, a single sponsored post by Whatnot is worth an estimated $3,300–$6,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Whatnot | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 1.25% |
| Average likes | 8,112 | 2,985 |
| Average comments | 294 | 73 |
| Posts per week | 0.35 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Whatnot is a verified product/service brand on Instagram, with 947.3K followers.
Whatnot has 947,289 followers on Instagram (947.3K) as of Apr 28, 2026.
Whatnot's engagement rate is 0.89%, calculated from average likes and comments per post relative to followers.
Posts by Whatnot average 8,112 likes and 294 comments.
Whatnot posts less than once a week on average.
Whatnot is registered as a business account on Instagram and is verified.
Whatnot is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 713 posts.
Yes. Whatnot carries the blue verified badge on Instagram.
A sponsored post from Whatnot is estimated at $3,300 to $6,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
713
294
Posts / Week
0.35
Growth Score
17.8 / 100
Follower Ratio
5444.2×
Engagement
0.18%
