What if you were given an offer too extraordinary to refuse? All episodes now streaming on Netflix. 🍸 Follow @whattowatchonnetflix for more recs
Followers
16.1K
Following
24
Total Posts
Engagement Rate
10.25%
Avg Likes
1,594
Avg Comments
On Instagram, What / If is a verified TV show brand with an audience of 16.1K. The account has published 56 posts, currently less than one post a week. Engagement runs at 10.25%, or about 1,594 likes and 58 comments per post.
What_if's Instagram presence spans 56 posts and 16.1K followers, profiling it as a TV show account.
A typical post by What_if collects about 1,594 likes and 58 comments, roughly one interaction for every 10 followers.
Followers leave about one comment for every 28 likes, a healthy amount of conversation.
What_if's recent cadence works out to less than one post per week.
What_if follows only 24 accounts while being followed by 16.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$230–$420
Based on 16.1K followers and a 10.25% engagement rate, a single sponsored post by What_if is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV show
| Metric | What_if | Cohort median |
|---|---|---|
| Engagement rate | 10.25% | 1.45% |
| Average likes | 1,594 | 339 |
| Average comments | 58 | 18 |
| Posts per week | 0.17 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
What / If is a verified tv show brand on Instagram, with 16.1K followers.
What / If posts on Instagram as @what_if.
What / If has 16,110 followers on Instagram (16.1K) as of Apr 24, 2026.
What / If's engagement rate is 10.25%, calculated from average likes and comments per post relative to followers.
Posts by What / If average 1,594 likes and 58 comments.
What / If posts less than once a week on average.
What / If is registered as a business account on Instagram and is verified.
What / If is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 56 posts.
Yes. What / If carries the blue verified badge on Instagram.
A sponsored post from What / If is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
56
58
Posts / Week
0.17
Growth Score
100 / 100
Follower Ratio
671.3×
Engagement
4.2%
