2 On Your Side | WGRZ-TV We are the news station that holds people in power accountable and celebrates WNY! 📸 Buffalo, NY 🦬 Link in Bio ⬇️
WGRZ is a verified Publishers brand, with 65.4K followers on Instagram. WGRZ has shared 9,375 posts to date, currently around 84 posts a week. Engagement runs at 0.14%, or about 91 likes and 3 comments per post.
Tracked in the InstME index, Wgrztv is a Publishers account with 65.4K followers and a back catalogue of 9,375 posts.
Wgrztv earns a 0.14% engagement rate, in the bottom 14% across accounts with 10K–100K followers in the InstME index.
The like-to-comment split is roughly 33 to one, indicating a healthy amount of conversation.
Video posts from Wgrztv average 1.3K views.
Over recent weeks, Wgrztv has published about 84 posts per week, more than one per day.
InstME estimates 10% of Wgrztv's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Wgrztv keeps its following list short (238) relative to 65.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$230–$430
Based on 65.4K followers and a 0.14% engagement rate, a single sponsored post by Wgrztv is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Publishers
| Metric | Wgrztv | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.45% |
| Average likes | 91 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 84 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
WGRZ is a verified publishers brand on Instagram, with 65.4K followers.
WGRZ posts on Instagram as @wgrztv.
WGRZ has 65,436 followers on Instagram (65.4K) as of Apr 5, 2026.
WGRZ's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by WGRZ average 91 likes and 3 comments.
WGRZ posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 10% of WGRZ's followers are low-quality or inactive, giving an audience-quality score of 88/100.
WGRZ is registered as a business account on Instagram and is verified.
WGRZ is categorized as a publishers account in the InstME index, based on the profile's bio and Instagram category across 9,375 posts.
Yes. WGRZ carries the blue verified badge on Instagram.
Total Posts
9,375
Avg Comments
3
Engagement
0.26%
A sponsored post from WGRZ is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
