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On Instagram, South China Morning Post is a verified Publishers brand based in United Kingdom with an audience of 609.2K. South China Morning Post has shared 12,083 posts to date, currently around 26 posts a week. Typical posts draw 1,854 likes and 16 comments, putting engagement at 0.31%.
Scmpnews operates a Publishers account on Instagram, pairing 609.2K followers with 12,083 posts.
Measured against other accounts with 100K–1M followers, Scmpnews's 0.31% engagement rate lands in the bottom 25%.
The audience comments once per 115 likes on average, an audience that mostly engages through likes.
Video posts from Scmpnews average 9.8K views.
Scmpnews currently publishes about 26 posts per week, more than one per day.
InstME estimates 0% of Scmpnews's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Scmpnews keeps its following list short (81) relative to 609.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,100–$4,000
Based on 609.2K followers and a 0.31% engagement rate, a single sponsored post by Scmpnews is worth an estimated $2,100–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Publishers
| Metric | Scmpnews | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.25% |
| Average likes | 1,854 | 2,985 |
| Average comments | 16 | 73 |
| Posts per week | 26.19 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Scmpnews | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.72% |
| Average likes | 1,854 | 1,651 |
| Average comments | 16 | 45 |
| Posts per week | 26.19 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
South China Morning Post is a verified publishers brand based in United Kingdom on Instagram, with 609.2K followers.
South China Morning Post posts on Instagram as @scmpnews.
South China Morning Post has 609,178 followers on Instagram (609.2K) as of Mar 29, 2026.
South China Morning Post's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers.
Posts by South China Morning Post average 1,854 likes and 16 comments.
South China Morning Post posts about 26 times per week on average.
InstME's audience-quality analysis estimates about 0% of South China Morning Post's followers are low-quality or inactive, giving an audience-quality score of 100/100.
South China Morning Post is registered as a business account on Instagram and is verified.
Avg Comments
16
550.9K
Engagement
2.46%
South China Morning Post is categorized as a publishers account in the InstME index, based on the profile's bio and Instagram category across 12,083 posts.
South China Morning Post's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. South China Morning Post carries the blue verified badge on Instagram.
A sponsored post from South China Morning Post is estimated at $2,100 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
