Enjoy the smooth, creamy taste of Werther's Original Caramel made with real butter & fresh cream. Share your favorite moments with us using #Werthers.
Outreach This Creator For FreeFollowers
41.4K
Following
156
Total Posts
Engagement Rate
0.16%
Avg Likes
62
Avg Comments
Werther's Original is a Food brand on Instagram, tracked in the InstME index with 41.4K followers. To date Werther's Original has posted 639 times, currently less than one post a week. Typical posts draw 62 likes and 5 comments, putting engagement at 0.16%.
As a Food account, Werthersoriginalus reaches 41.4K followers on Instagram across 639 published posts.
Werthersoriginalus's 0.16% engagement rate is in the bottom quarter (median: 0.75%) among Food accounts with 10K–100K followers, measured across 7,981 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 14 likes, pointing to an unusually discussion-heavy audience.
Werthersoriginalus's videos average 139.8 views per post.
Recent posting activity averages less than one post per week.
The account follows just 156 others against 41.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$150–$270
Based on 41.4K followers and a 0.16% engagement rate, a single sponsored post by Werthersoriginalus is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Werthersoriginalus | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.75% |
| Average likes | 62 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 0.89 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Werther's Original is a food brand on Instagram, with 41.4K followers.
Werther's Original posts on Instagram as @werthersoriginalus.
Werther's Original has 41,449 followers on Instagram (41.4K) as of Apr 10, 2026.
Werther's Original's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Werther's Original average 62 likes and 5 comments.
Werther's Original posts less than once a week on average.
Werther's Original is registered as a business account on Instagram.
Werther's Original is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 639 posts.
639
5
Avg Views
140
Posts / Week
0.89
Growth Score
3.2 / 100
Engagement
0.27%
A sponsored post from Werther's Original is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
