A platform specialized in live content focused on the music industry. Based in BA, BCN, SCL & CDMX.
Outreach This Creator For FreeWe Must runs a verified Music brand account with 5.7K followers on Instagram. The account has published 148 posts, currently less than one post a week. Posts average 1,290 likes and 32 comments, an engagement rate of 23.11%.
Counting 5.7K followers and 148 posts, Wemusttv sits in the InstME index as a Music account.
Compared with 33,328 other Music accounts with 1Kβ10K followers in the InstME index, Wemusttv's 23.11% engagement rate is in the top quarter (median: 5.45%).
Roughly one in 41 likes comes with a comment, a healthy amount of conversation.
Lately Wemusttv has been publishing less than one post per week.
Estimated sponsored-post value
$80β$150
Based on 5.7K followers and a 23.11% engagement rate, a single sponsored post by Wemusttv is worth an estimated $80β$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women Β· mostly 16β30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Wemusttv | Cohort median |
|---|---|---|
| Engagement rate | 23.11% | 5.45% |
| Average likes | 1,290 | 136 |
| Average comments | 32 | 15 |
| Posts per week | 0.09 | 0.24 |
Median values from 33,328 Music accounts with 1Kβ10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
We Must is a verified music brand on Instagram, with 5.7K followers.
We Must posts on Instagram as @wemusttv.
We Must has 5,717 followers on Instagram (5.7K) as of Aug 10, 2026.
We Must's engagement rate is 23.11%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 5.45%) for Music accounts with 1Kβ10K followers in the InstME index.
Posts by We Must average 1,290 likes and 32 comments.
We Must posts less than once a week on average.
We Must is registered as a business account on Instagram and is verified.
We Must is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 148 posts.
Yes. We Must carries the blue verified badge on Instagram.
Total Posts
148
Avg Comments
32
Engagement
1.87%
A sponsored post from We Must is estimated at $80 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
