The official Instagram for all things #WEBTOON!
Followers
2.9M
Following
844
Total Posts
Engagement Rate
0.38%
Avg Likes
10,735
Avg Comments
WEBTOON is a verified business account based in United States. The account has built 2.9M followers on Instagram. To date WEBTOON has posted 5,443 times, currently around 10 posts a week. Posts average 10,735 likes and 78 comments, an engagement rate of 0.38%.
Counting 2.9M followers and 5,443 posts, Webtoonofficial sits in the InstME index as a business account.
Webtoonofficial's average post pulls 10,735 likes and 78 comments, roughly one interaction per 264 followers.
Roughly one in 138 likes comes with a comment, an audience that mostly engages through likes.
Webtoonofficial maintains a rhythm of about 10 posts per week, more than one per day.
Audience-quality analysis puts Webtoonofficial at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
With 2.9M followers but only 844 accounts followed back, Webtoonofficial shows the ratio of a well-established account.
Estimated sponsored-post value
$10,000–$19,000
Based on 2.9M followers and a 0.38% engagement rate, a single sponsored post by Webtoonofficial is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Webtoonofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 1.02% |
| Average likes | 10,735 | 25,711 |
| Average comments | 78 | 376 |
| Posts per week | 10.09 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Webtoonofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 0.81% |
| Average likes | 10,735 | 19,158 |
| Average comments | 78 | 344 |
| Posts per week | 10.09 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
WEBTOON is a verified Instagram brand based in United States on Instagram, with 2.9M followers.
WEBTOON posts on Instagram as @webtoonofficial.
WEBTOON has 2,859,073 followers on Instagram (2.9M) as of Jul 15, 2026.
WEBTOON's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers.
Posts by WEBTOON average 10,735 likes and 78 comments.
WEBTOON posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 0% of WEBTOON's followers are low-quality or inactive, giving an audience-quality score of 100/100.
WEBTOON is registered as a business account on Instagram and is verified.
WEBTOON's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,443
78
Posts / Week
10.09
Growth Score
7.6 / 100
Audience Score
100 / 100
Engagement
1%
Yes. WEBTOON carries the blue verified badge on Instagram.
A sponsored post from WEBTOON is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
